the purpose
of life is to have
a purpose
created
for humans,
by humans
Artificial Intelligence: Can we trust a robot?
The potential of artificial intelligence to change the facet of every industry is limitless. Already, we have applied AI tools to the health, manufacturing, transportation, and finance industries. But can we trust AI or a robot to act in a way that we want it to act?...
Let’s try to be altruistic people
There's a concept in game theory that we help others because ultimately, it helps ourselves. It's widely debated, and speculated, about why we are altruistic. The idea forms one of the principles in the theory of evolution. We help others because in some way,...
Can we beat human evolution at its own game?
1. Does human evolution shape our habits? I was reading the bestseller Atomic Habits by James Clear, and it introduced some interesting concepts about human evolution to explain why we are resistant to changing our habits. The book isn't about human evolution, but...
What social currency can buy you
1. What is social currency? The rise of social media allowed individuals to capitalize on all the ways that they can influence the behaviour of just about everyone. The influence of behaviour, when monetized, turns into social currency. Social currency is the degree...
Is it right to monetize information?
Knowledge is valuable. But how valuable? Institutions have monetized information in acceptable ways such as private education and intellectual property (IP). But is it right to put a price on knowledge? And who has the power to choose which types of information are...
Is life unfair?
Life is totally unfair. You've heard this too many times in your lifetime: "life is unfair." Maybe life was unfair when you were a kid because you were never invited to as many birthday parties as Suzy and you still hold a grudge against her to this day. It's a truism...
Should you partner with an influencer to promote your business?
Introduction At a certain point in your business, you might consider partnering with an influencer to promote your business. A social media influencer can spread your message and win you new audience members. What is an influencer? An influencer has a loyal...
Three industries with high potential earnings for business owners
Introduction Most entrepreneurs who have authored business books are also owners of businesses that earn them millions. Just from reading these business books, I've noticed a pattern. There are three industries with high potential earnings, and these entrepreneurs...
How to build reciprocity in your business
The importance of building relationships with your audience or customer is key to the success of your business. Reciprocity sets up a system of mutual benefit that helps to drive growth and engagement, and ultimately, sales. From your customer's perspective,...
Market motivators: what drives sales?
Understanding what motivates people to buy will help you improve your sales strategy. Market motivators, or the reasons why customers are motivated to make purchases, is what drives sales. In this blog post I examine why some products succeed at their sales...