ideas+business
A Day in a Blogger’s Life: Why I Started Blogging
I started blogging to share my ideas but now I’m questioning whether I should continue I have less than 355 days to save my blog. If that doesn’t happen, I’m shutting it down permanently. After getting punched in the face with ridiculously high web hosting fees, I’m...
The Smart Way to Fail: How to Fail Often and Fail Fast
Failing in business is common. But there’s a smart way to fail, and that's to fail often and fail fast. There are so many stories about how entrepreneurs failed before they reached success that everyone should think of failing as the normal thing to do. Failing often...
How to Persuade People to Take Action in Six Easy Ways
If you’re a business owner, getting your customer to make a purchase might be the hardest task you’ll ever have to do. Forget about hiring and coaching a team, being a great leader, setting up operations, and business strategies. If you haven’t got a fantastic...
Nuturing leads: not just a sales tactic
1. Nurturing leads can benefit you in your everyday life even if you don't have anything to sell Nurturing leads is not just a sales tactic. In fact, ever been to a networking event and have met a lot of interesting people that you would like to get to know more of?...
Should you partner with an influencer to promote your business?
Introduction At a certain point in your business, you might consider partnering with an influencer to promote your business. A social media influencer can spread your message and win you new audience members. What is an influencer? An influencer has a loyal...
Three Industries with High Earning Potential for Small Business Owners
Introduction Most entrepreneurs who have authored business books are also owners of businesses that earn them millions. Just I've noticed a pattern from reading these business books. There are three industries with high earning potential, and these entrepreneurs have...
How to build reciprocity in your business
The importance of building relationships with your audience or customer is key to the success of your business. Reciprocity sets up a system of mutual benefit that helps to drive growth and engagement, and ultimately, sales. From your customer's perspective,...
Market Motivators: What Drives Sales?
Understanding what motivates people to buy will help you improve your sales strategy. Market motivators, or the reasons why customers are motivated to make purchases, is what drives sales. In this blog post I examine why some products succeed at their sales...
Why building your brand is essential to your success
Building a brand is essential to your success because if done correctly, a brand is something that people will remember. What do people do when they are trying to solve a problem? They think about the potential solution, and if they remember you, they will knock on...