ideas+business
Do More By Doing Less: The Productivity Paradox
How to do more in less time How would you like to work only four-hours per week? or three-hour days? It's a productivity paradox, but you can do more by doing less. Any way you parse it, everyone wants to do more in the least amount of time. These days, the...
Can anyone be an expert? The knowledge economy is waiting for you
The rise of today's knowledge economy has replaced traditional educators. Experts have gained popularity without needing a single credential to their name. They're "do-it-yourself" experts who flout the old-fashioned rules of getting an academic degree to be granted...
Empathy is a winner: persuade your audience by being more relatable
Selling, when done the wrong way, can feel manipulative, like you’re preying on someone’s emotions, needs and desires. How can one be more authentic? And most of all, how can you get your audience to care about you? The answer to that is empathy. Empathy makes you...
How to make it easy: the five principles of any good business idea
Introduction Every entrepreneur will tell you that a business succeeds because it solves a problem. Usually, what they mean is that a business is profitable because it helps people by making their lives easier and more efficient. Any good business idea will have at...
How to sell what people want
Introduction Creating a product or service that people will want to buy doesn't have to be a mystery. It doesn't require specialized techniques that are available to only a select few. With the amount of information available on the internet, setting up a business has...
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