ideas+business

Selling, when done the wrong way, can feel manipulative, like you’re preying on someone’s emotions, needs and desires. How can one be more authentic? And most of all, how can you get your audience to care about you? The answer to that is empathy. Empathy makes you...

Introduction Every entrepreneur will tell you that a business succeeds because it solves a problem. Usually, what they mean is that a business is profitable because it helps people by making their lives easier and more efficient. Any good business idea will have at...

Introduction Creating a product or service that people will want to buy doesn't have to be a mystery. It doesn't require specialized techniques that are available to only a select few. With the amount of information available on the internet, setting up a business has...