ideas+business

1. Nurturing leads can benefit you in your everyday life even if you don't have anything to sell Nurturing leads is not just a sales tactic. In fact, ever been to a networking event and have met a lot of interesting people that you would like to get to know more of?...

Introduction At a certain point in your business, you might consider partnering with an influencer to promote your business. A social media influencer can spread your message and win you new audience members.   What is an influencer? An influencer has a loyal...

Introduction Most entrepreneurs who have authored business books are also owners of businesses that earn them millions. Just from reading these business books, I've noticed a pattern. There are three industries with high potential earnings, and these entrepreneurs...

The importance of building relationships with your audience or customer is key to the success of your business. Reciprocity sets up a system of mutual benefit that helps to drive growth and engagement, and ultimately, sales. From your customer's perspective,...

Understanding what motivates people to buy will help you improve your sales strategy. Market motivators, or the reasons why customers are motivated to make purchases, is what drives sales. In this blog post I examine why some products succeed at their sales...

Building a brand is essential to your success because if done correctly, a brand is something that people will remember. What do people do when they are trying to solve a problem? They think about the potential solution, and if they remember you, they will knock on...

Is it your dream to own a business as a millionaire freelancer in the gig economy? A freelancer is someone who is self-employed and usually works on short-term contracts or "gigs" for other individuals or companies. Before you dismiss this idea as unrealistic and...

How to do more in less time How would you like to work only four-hours per week? or three-hour days? It's a productivity paradox, but you can do more by doing less. Any way you parse it, everyone wants to do more in the least amount of time. These days, the...

The rise of today's knowledge economy has replaced traditional educators. Experts have gained popularity without needing a single credential to their name. They're "do-it-yourself" experts who flout the old-fashioned rules of getting an academic degree to be granted...